Creating A Relation With The Community Around Your Business
The community that lives where this company is located is very crucial. They have a huge effect on how you will run the business and whether or not it will be successful. Rejection from the community can prove difficult for any company. No business will be in thrive in an atmosphere that is unfriendly. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can assign some of this services to the locals. This will give them a sense of ownership. It installs a need to rake care of the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
You can get to their hearts by offering sponsorships. It will give the community more in helping them out. The community can select students who need more help to learn. The program can select the top students but needy and support them. Another sponsorship can be through co curricular activities like sports. These and other events like fundraisings can be great ideas.
Charity giving is another brilliant method. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. The leaders your location are very significant and you must be close to them. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication is used everywhere and is fundamental. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you.You can involve them by having public participation events on projects that will directly affect the company. Communication shows that you are empathetic to them. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.