The community that lives where this company is located is very crucial. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. Try and be on good books with this community all the time. Read more here and find out ways you can strengthen this connection.
When you empower the community in your location ,you will be assured of good relations. You can allocate this service to some of the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. They will do their part and ensure the company’s working environment is conducive. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You can get to their hearts by offering sponsorships. This method will great more value to the community. The community can be given info on how to choose students who can learn through this program. You can select those students who top their class and support them. Another sponsorship can be through co curricular activities like sports. These and other events like fundraisings can be great ideas.
You can partner with other companies and hold charity events. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. It keeps making your impact fresh each time in their minds. The leaders your location are very significant and you must be close to them. People believe what those who lead them have to say and will follow them at all times. Consult and form a bond with formal and also informal leaders.
In any environment communication is very vital. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.